Charles Nasr sitting on a cloud

Event Creative Director · Riyadh

Charles Nasr

Selected Works

from designing buildings to designing emotions

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Charles Nasr seated above the clouds

About Me

from designing buildings
to designing emotions

I graduated as an architect with a strong interest in technology, starting my career as a visualizer and 3D artist across architecture and interior design.

Seven years ago I joined Sela as a design architect, and that's where things shifted. I was introduced to the world of entertainment and events, and I realized this is where I belong. The scale, the freedom, and the impact felt different.

Architecture shapes how people live, but experiences shape how people feel. That's where I found my passion.

Today I lead three main areas: ideation & concept design, graphics, and visual & media content, including projection mapping. As a Creative Director at Sela, I lead the design of some of the biggest entertainment events in the region and the world.

0years in entertainment
0world-stage events directed
0creatives upskilled in AI
0live spectators, one show

comedy + boxing + tennis + esports + festivals + entire worlds

Silhouette walking through a foggy gallery of framed projects

Projects

arenas, festivals & entire worlds...

01

Riyadh Comedy Festival

2025

Event Creative Director

Biggest Comedy Festival
in the WORLD!!
Riyadh Comedy Festival main stage Kevin Hart arena show Festival lounge From Riyadh with laughs signage Facade projection Festival merchandising Theater design
  • Set the creative vision for the entire festival, from first sketch to closing night
  • Built the festival's world: mascot, merchandising and environmental theming
  • Directed the show visuals and projection mapping in four theaters I designed
  • Ran design revisions and approvals with more than 50 comedians and their teams

tap any photo to see it big!

02

6 Kings Slam 2

2025

Event Creative Director

third year in a row,
live on Netflix!
Six Kings Slam 2025 key visual City facade projection Six Kings projection mapping BLVD World sphere takeover Opening ceremony on court Full arena during ceremony Court hologram moment
  • Directed the opening ceremonies, broadcast live on Netflix
  • Worked side by side with the international broadcast team on camera direction and storytelling
  • Took the promotion city-wide: facade projections across the venue and a takeover of the BLVD World Sphere
  • Designed the fan zone and the VIP journey, keeping the branding consistent at every touchpoint
03

6 Kings Slam

2024

Event Creative Director

tennis, but make
it cinematic!!
Six Kings Slam 2024 kings portrait Player hologram reveal Stadium screen content Projection mapped court Court ring projection Ceremony court visuals
  • Created and directed the Opening Match Show and the Pre-Awarding Ceremony
  • Set the branding and motion direction: projection mapping, screen content and stage visuals
  • Designed every print and on-site graphic, from sponsor placements to full branded zones
  • Kept production, technical and design teams moving in one direction
04

Usyk × Fury 2: Reignited

2025

Event Creative Director

25,000+ people
in the arena!!
Usyk vs Fury 2 Reignited key visual Clock stage moment Arena light show Fighter walkout on the big screen Venue at night
  • Directed an opening show that 25,000 people experienced live: the kind of spectacle usually only possible in post-production
  • Balanced the in-arena experience with broadcast-grade visuals for viewers at home
  • Oversaw the full event branding and the spatial design of the venue
05

FIFA-e World Cup Final

2023

Venue Design Lead

designed & built in
a matter of days!!
FIFA-e World Cup final venue Broadcast stage Main stage wide view Venue screens
  • Designed the venue that hosted the FIFA-e World Cup finals
  • Blended traditional Salmani architecture with modern accents
  • Delivered the approved design in a matter of days, and it was built on schedule
06

CityWalk & Little Asia

All Seasons

Concept Design & Content Lead

a whole city
of wonders!
CityWalk entrance gate CityWalk at night Aerial fireworks view Little Asia Tokyo zone CityWalk arch Fire tower show Zone gate design
  • Imagined and masterplanned themed zones, taking each from raw idea to developed concept
  • Gave every zone its own identity: name, logo and visual language
  • Curated seasonal content year after year, including 2-minute shows and 100+ loops for Wonderwall
07

BLVD World

2022-2024

Design Lead, Multiple Zones

from moodboard
to reality!
BLVD World key visual Harbor zone with boat Santorini zone aerial Greece zone gate Venice zone canal Wonderwall fountain show Spain zone bull fountain
  • Designed cultural zones across the park: Greece, Spain, Mexico, Iran, France and more
  • Carried each zone from moodboard to masterplan to final 3D renders
  • Brought Wonderwall to the BLVD City fountain, pairing dancing water with stories from old Saudi to the far future
08

The Sphere

4 Years

Creative Director, Content

previous record holder: biggest
LED sphere in the world!!
BLVD World LED sphere at night Sphere abstract content Sphere character content Sphere pattern content
  • Led the Sphere's content for 4 years, and everything shown on it for the last 3
  • The screen itself held the world record for the biggest LED sphere
  • Work seen by millions of visitors every Riyadh Season

In the Press

they said it, not me!!

“Production Value A++”

The Tennis Letter

“A five-minute cinematic experience with the best of the best”

The Tennis Channel

«افتتـاح عالـمي لـحدث عالـمي في الريـاض»

H.E. Turki Al Alshikh

My AI Creations

AI is the new pencil!!

For the past three years I've been folding AI into how my team actually works. All 11 of my designers now use it fluently, I run a social page teaching creatives these tools, and I'm building a course on AI for storytelling and design. Below are personal explorations: F1 in Egypt, A Snowy Day in Saudi, and A Trip Back in Time. Cinematic worldbuilding, generative tools, and a lot of late nights.

A snowy day in Saudi — old town street
A Snowy Day in Saudi
F1 in Egypt — pyramids at night
F1 in Egypt
A trip back in time — sphinx avenue
A Trip Back in Time
F1 podium at the pyramids
Podium at the Pyramids
F1 cars racing past pyramids
Racing History
Camel caravan at a desert fort
Old Diriyah

Now, let's create what's next....

your idea + my clouds = magic

charlesanasr@gmail.com